Brands & Catalog Health
Brand readiness, catalog quality, and commercial performance
Total Brands
42
2.4%
Total Assets
14,540
5.1%
Shoppable Assets
85.6%
3.2%
Metadata Completeness
92.4%
1.5%
Valid Link Rate
96.8%
0.5%
Broken Link Rate
3.2%
0.5%
Brand Catalog Health
Data quality and launch readiness by brand
| Brand | Assets | % Shoppable | Metadata % | Link Valid % | Broken | Status |
|---|---|---|---|---|---|---|
| West Elm | 1250 | 98% | 100% | 99% | 12 | Healthy |
| CB2 | 840 | 95% | 92% | 96% | 34 | Healthy |
| Article | 420 | 82% | 75% | 85% | 63 | Warning |
| Rove Concepts | 310 | 65% | 50% | 75% | 78 | Needs Fix |
| Design Within Reach | 560 | 91% | 88% | 95% | 28 | Healthy |
Health Alerts
Requires immediate attention
Broken Links Spike
Rove Concepts has 78 broken links (25% of catalog). Check retailer URL structure changes.
Below Metadata Threshold
Article is missing material/finish tags on 40% of assets. Affects searchability.
Stale Catalog Sync
Rove Concepts catalog hasn't synced in 3 days. Last sync failed.
Total Brand Impressions
1.2M
12.4%
Total Brand Clicks
42.5K
8.2%
Avg Brand CTR
3.5%
0.2%
Brands Used in Layouts
38
2%
Brands Clicked
34
1%
Zero-Click Exposure
12.4%
1.5%
Most Used Brands
Ranked by layout inclusion count (Brand Usage)
Most Clicked Brands
Ranked by commercial engagement
Brand Interaction Performance
Core brand analytics (min 100 impressions)
| Brand | Impressions | Clicks | Brand CTR | Brand Usage | Avg Clicks/Layout | Outbound Clicks | Outbound CTR | \u0394 WoW (Clicks) |
|---|---|---|---|---|---|---|---|---|
| West Elm | 45,200 | 1,240 | 2.7% | 8,450 | 0.15 | 890 | 71.8% | ↑ 5.2% |
| CB2 | 32,100 | 980 | 3.1% | 6,200 | 0.16 | 720 | 73.5% | ↑ 8.4% |
| Article | 28,400 | 520 | 1.8% | 4,100 | 0.13 | 310 | 59.6% | ↓ 2.1% |
| Design Within Reach | 15,600 | 650 | 4.2% | 2,100 | 0.31 | 540 | 83.1% | ↑ 12.5% |
| Crate & Barrel | 22,800 | 380 | 1.7% | 3,800 | 0.1 | 210 | 55.3% | ↓ 5.4% |
Overexposed / Under-clicked
High impressions, low CTR
- Crate & BarrelCTR: 1.7%22,800 impressionsPossible issue: Pricing mismatch / Style drift
- ArticleCTR: 1.8%28,400 impressionsPossible issue: Weak image quality / Low metadata
High-CTR / Underused
Strong engagement, low impressions
- Design Within ReachCTR: 4.2%15,600 impressionsAction: Boost in recommendations
- Rove ConceptsCTR: 4.9%8,400 impressionsAction: Fix broken links, then boost
QA Action Queue
Specific SKU issues to fix
- Rove ConceptsRC-8821OpenBroken URL (404)High
- ArticleART-992In ProgressMissing DimensionsMedium
- CB2CB-110OpenPrice MismatchLow
- West ElmWE-445FixedMissing Material TagLow