Growth, Activation & Pilot Health
User acquisition, channel quality, and partner GTM progress
User Growth & Retention
Unique Visitors
12.5k
\u2191 8.1%
WAU
4,250
\u2191 12.5%
Activation Rate
45.2%
\u2191 3.8%
D7 Retention
28.4%
\u2191 1.2%
GTM Quality & Outcomes
Visitor \u2192 First QSL
18.5%
\u2191 2.4%
Visitor \u2192 Product Click
8.2%
\u2191 1.5%
Pilot Activation Rate
66.7%
\u2191 5.0%
Active Pilot Accounts
12
\u2191 2
Growth & Source Trend
Visitors by source and active users
Channel Quality Snapshot
Which channels bring the best users?
| Channel | Act. % | D7 Ret. | QSL/User |
|---|---|---|---|
| Partner Referral | 65% | 45% | 3.8 |
| Direct | 52% | 38% | 2.8 |
| Organic Search | 48% | 32% | 2.4 |
| Paid Social | 35% | 18% | 1.2 |
Pilot Account Health
Activation, usage depth, and outcomes
| Account | WAU | Layouts | QSLs | Click Rate | Status |
|---|---|---|---|---|---|
| Marketplace C | 128 | 1250 | 890 | 24.2% | Expansion |
| Retailer A | 45 | 340 | 210 | 18.5% | Active |
| Agency B | 12 | 85 | 42 | 12.1% | At Risk |
| Retailer D | 8 | 24 | 5 | 4.5% | Onboarding |
Pilot Funnel
B2B Pipeline Progression
Retention by Cohort
Weekly retention rate by signup week
| Cohort | Size | Week 1 | Week 2 | Week 3 | Week 4 | Week 5 | Week 6 |
|---|---|---|---|---|---|---|---|
| Jan W1 | 1,250 | 45% | 38% | 32% | 28% | 25% | 24% |
| Jan W2 | 1,420 | 48% | 40% | 35% | 30% | 28% | |
| Jan W3 | 1,850 | 42% | 35% | 28% | 25% | ||
| Jan W4 | 2,100 | 52% | 45% | 38% | |||
| Feb W1 | 2,450 | 55% | 48% | ||||
| Feb W2 | 2,800 | 58% |